Mailchimp overview
Overview
Mailchimp is an emailing marketing system that "allow[s] you to send marketing emails, automated messages, and targeted campaigns." Integrating Mailchimp with Cin7 Omni will allow you to:
Insert contacts into a specified Mailchimp list, and
Synchronize unsubscribes.
Setup and use
Setting up the integration is a simple process of taking API details from Mailchimp and entering it into the Cin7 Omni Mailchimp module. Please see Connecting Cin7 Omni to Mailchimp.
Contacts can be added quickly to a list, for more information please see Using the Mailchimp Integration.
A webhook can be set up to allow unsubscribes to be synchronized with Cin7 Omni. See Managing Mailchimp Unsubscribes.